Sunday, May 15, 2005

Bring Netflix to China

if one day I relocate back to China, one of the biggest worries would be where I can have access to the best and latest movies - the privilege that I enjoy abundantly in the states. I'm not too concerned about art-house/indie movies - it's probably easier to get them in China anyway, but I do watch loads of American flicks between the level of monter-blockbusters (which means they will be released in China also most likely) and B-class ones. I don't want to count on China's DVD pirated market - it's too commercial-driven so no doubt many good/old movies will not be available and quality is another problem.

What I need is basically bringing Netflix to China. I can set up a company to partner with Netflix. People set up accounts with Netflix from overseas =>Netflix sends DVDs to my company=> my company puts them into a UPS/Fedex envelope and send to China right away => customers send DVDs back to my company's office in China => my china office sends them back to the US office => US office sends them back to Netflix in the original envelope. There are a few obstacles: 1) I need to talk Netflix into allowing accounts being set up outside of US using non-US address otherwise my business will have to take over the inventory risk and be a little more of a passer; 2) all Netflix DVDs are of region 1. I'm not sure how common is all-region DVD player in China. If it's not then this idea is over. 3) I don't know how many chinese working and living in Beijing or Shanghai have the habit or watching netflix on regular basis and are willing to pay a large premium to maintain that access in China. 4) government regulartion. DVDs may be subject to custom's inspection.

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